Grandmerci 

Kasia Bannon, former head of North America for WPP’s Design Bridge and Partners, has launched a new independent branding company, Grandmerci. The agency aims to redefine branding for B2B and B2C clients by providing tailored and agile solutions. Bannon’s move marks a return to her entrepreneurial roots, offering a fresh alternative to the corporate agency model.

Herman-Scheer

Herman-Scheer, a rapidly-growing brand development consultancy, has appointed Alison Servi as its president. In this newly created role, Servi will focus on expanding the agency’s capabilities across the entire brand journey and continuing to establish Herman-Scheer as a top agency for insights, branding and digital marketing services in the world of healthcare and selfcare.

Imre

Imre bolstered its client experience team with the addition of senior vice presidents Melanie LaRosa and Tom Baldwin. LaRosa, with over 25 years of healthcare marketing experience, will focus on the agency’s respiratory and rare disease portfolios. Baldwin brings nearly 15 years of expertise in pharmaceutical marketing and will focus on Imre’s oncology portfolio, leading key client initiatives.

Interpublic Group

Interpublic Group has appointed Alex Hesz as its chief strategy officer. Hesz brings a wealth of strategic expertise from his previous role as global chief strategy officer at DDB Worldwide. In his new role, Hesz will focus on helping Interpublic harness change to drive growth and integrate its media, technology, and creative capabilities across global client initiatives.

Merge

Jim Weiss, the founder and chairman of Real Chemistry, has joined the board of directors at Merge. Weiss will leverage his experience in digital-first and tech-driven marketing to support Merge’s growth strategy and its efforts to blend digital platforms with client-focused storytelling. His leadership in the healthcare and biopharma sectors will be pivotal for Merge’s strategic ventures.

The Bloc

The Bloc, a global health-native agency, promoted Alessandro Seveso to chief executive officer for The Bloc office in Milan, Italy, a newly created role. Seveso’s promotion will strengthen its recent global partnerships and acquisitions.

TigerLily

TigerLily has secured U.S. representation with Blush Creative’s Deirdre Rymer Rivard and Lisa Gimenez of Lisa G. & Co. With this move, TigerLily aims to expand its network of directors across the country. The company’s chief creative officer Andrew Fallon noted that Blush Creative and Lisa G. & Co. were chosen for their market expertise and alignment with TigerLily’s woman-owned business values.

Transmission

Creative production agency Transmission has hired Pete Lee Suer as senior producer to help lead the company’s push as it expands its client base and production capabilities. Lee Suer will join the senior leadership team.