Road to Challenger Brands: How Bombas’ Product Expansion Roadmap Has Been Guided by Its Mission for Social Good

  Rassegna Stampa, Social
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While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company—despite only raising $4 million in capital.

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https://www.adweek.com/commerce/road-to-challenger-brands-how-bombas-product-expansion-roadmap-has-been-guided-by-its-mission-for-social-good/