Travel isn’t an act–it’s an identity. That’s the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis superstar Roger Federer and several of his fellow adventurers. An anthem spot created by Anomaly Berlin and the brand’s internal team combines five… https://www.adweek.com/brand-marketing/roger-federer-leads-a-cosmopolitan-cast-of-world-travelers-in-new-rimowa-campaign/