What else to know:

In addition to the ad sales appointments, Roku is enhancing its ad sales through new partnerships with demand-side platform The Trade Desk, measurement service iSpot.tv and the publisher NBCUniversal. The company announced the partnerships in May during NewFronts.

The deals with The Trade Desk and iSpot.TV will facilitate programmatic buying and measurement, while the NBCUniversal partnership creates a hub for the 2024 Paris Olympics on the Roku interface.

“We want to position ourselves as the lead-in to all television,” Julian Mintz, head of U.S. ad sales at Roku, said at the time. “Right now, streaming is fragmented, but we put that puzzle together for viewers and advertisers.”