Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’

  Rassegna Stampa, Social
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Agency: BBDO Bangkok
Chief creative officer: Thasorn Boonyanate
Group creative director: Warunyoo Sorasetsakoon
Creative group head: Phanus Sobsamai
Copywriter: Panupong Nakju
Group business director: Taksina Vasaruchapong
Business director: Pattama Thienapirak
Account directors: Potjanin De Souza, Naruebet Bunrit
Account executive: Rhya Vongvichien
Head of brand and digital planning: Prasit Kunanuphanchai
Senior strategic planning manager:  Chanapa Kongvaranont
Strategic planner: Siraphat Ngewseeda
Project manager: Autcharawan Laohachataroop
Producer: Paramee Soontornwuttinun

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https://www.adweek.com/creativity/samsung-flips-the-marketing-script-with-a-tech-savvy-grandma-fluencer/

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