Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology company Wanna and agency Cheil France.

The VTO experience is accessible by scanning a QR code in 200 Samsung stores across France and on the Samsung France website. It allows people to see smartwatches in different colors and sizes with a variety of wristbands on their own wrists. Pictures can also be captured.

“The VTO is crucial for us because it addresses several key aspects of the modern shopping experience. It allows customers to visualize how products will look even though the product isn’t present in a store,” said Chloé Bedar, retail marketing manager at Samsung France.

“This convenience saves time and eliminates the uncertainty of purchasing items online. By offering a realistic preview, the VTO enhances customer confidence in their choices, leading to higher satisfaction and reduced return rates. It also showcases the brand’s innovative and customer-centric approach, fostering a positive brand image and increasing customer loyalty.”

This augmented reality experience utilizes Wanna’s wrist measurement technology to accurately represent the watches.

“Consumers value online and in-store experiences for inspiration and discovery,” said Sergey Arkhangelskiy, CEO of Wanna. “Our partnership with Samsung France provides this at scale and allows us to continue helping customers make more informed shopping decisions.”