Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• To make every conversion count, count every conversion
  Mar 28, 2018 by Matt Lawson

  Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

• You can now add your business description in Google My Business
  Mar 28, 2018 by Barry Schwartz

  Add a business description to your local knowledge panel in Google My Business.

• Google adds air quality data in search results
  Mar 28, 2018 by Barry Schwartz

  Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

• Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
  Mar 28, 2018 by Greg Sterling

  Waze has 100 million active users who spend an average of 11 hours per month in the app.

• Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle
  Mar 28, 2018 by Barry Schwartz

  The 18th century writer of ‘The Art of Cookery Made Plain and Easy’ is featured with a special Google logo.

• Bing Ads Editor getting support for account level ad extensions
  Mar 28, 2018 by Ginny Marvin

  Initial support is limited to callout extensions.

• Delivering optimized media-rich content for mobile
  Mar 28, 2018 by Sponsored Content: Cloudinary

  We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

• Conductor Partners with LinkResearchTools to Improve Site Performance, Conductor
• A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements, cognitiveseo.com
• Google’s Mobile First Indexing Unrelated To Weekend Algorithm Update, Search Engine Roundtable
• Google: Calculating Amount of PageRank in a Link, The SEM Post
• How to Successfully Plan and Execute a Seasonal Adwords Campaign, SEM Rush
• Optimising PDFs for SEO, Hallam Internet
• Pinterest Slapped By Google ( No! You Will NOT Build a Wall! ), PotPieGirl.com
• Recruiting gets easier with candidate discovery in Hire by Google, Google Blog
• Why we changed so many things in the 7.0 update, Yoast
• YouTube SEO: Reverse Engineering YouTube Search, Briggsby

About The Author

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