Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google officially increases length of snippets in search results
  Dec 1, 2017 by Barry Schwartz

  Company says change is meant to provide more descriptive snippets.

• Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
  Dec 1, 2017 by Ginny Marvin

  Phone sales from search ads continue to play a significant role for retailers.

• Google Local Questions & Answers now rolling out to desktop search
  Dec 1, 2017 by Barry Schwartz

  Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature.

• 8 simple ways to utilize a blog to improve SEO results
  Dec 1, 2017 by Joe Goers

  Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.

• Four brand-building activities that lay the foundation for SEO
  Dec 1, 2017 by Brian Weiss

  Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.

• Google brings local lead generation to Google Assistant and Google Home
  Dec 1, 2017 by Greg Sterling

  The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.

• Google facing $1 billion in potential liability with UK class action
  Dec 1, 2017 by Greg Sterling

  The case stems from bypassing the cookie-blocking settings on the iPhone’s Safari browser in 2012.

• Search in Pics: Light bulb cups, Google brain fixtures & crazy hat day
  Dec 1, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google drinks from light bulb cups: Source: Instagram Front of the Google Chicago rooftop subway car: […]

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