Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google adds new SEO Audit category to Chrome’s Lighthouse extension
  Feb 5, 2018 by Michelle Robbins

  The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

• 6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
  Feb 5, 2018 by Todd Saunders

  Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

• Compare 9 paid search campaign management tools
  Feb 5, 2018 by Digital Marketing Depot

  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

• How to create content to support local SEO and rock the rankings
  Feb 5, 2018 by Kristopher Jones

  Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

• The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
  Feb 5, 2018 by Michelle Robbins

  Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.

• Google Search Console AMP report error now corrected
  Feb 5, 2018 by Barry Schwartz

  Users should see updated data this week.

• Elizabeth Blackwell Google doodle recognizes first woman in the US to earn a medical degree
  Feb 3, 2018 by Amy Gesenhues

  A champion of women’s rights and an abolitionist, Blackwell was born on this date 197 years ago.

• YouTube sees 90% lift in searches for football highlight videos during the last year
  Feb 3, 2018 by Amy Gesenhues

  According to YouTube, sports fans are watching more sports-related videos than ever.

• Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
  Feb 2, 2018 by Ginny Marvin

  Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.

• Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish
  Feb 2, 2018 by Amy Gesenhues

  An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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