Editor’s note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming.
Columnist Kristina Shepard is head of east coast sales and agency partnerships at Roku.
https://www.adweek.com/convergent-tv/shifting-from-older-to-newer-media-advertising-strategies/