Inducted into the Rock & Roll Hall of Fame in 2018, Sister Rosetta Tharpe was one of the first women to perform using the ‘61 Les Paul SG Custom electric guitar. Gibson is marking the 61st anniversary of the iconic instrument with a campaign celebrating Tharpe’s often overlooked contribution to music.
https://www.adweek.com/brand-marketing/sister-rosetta-tharpe-lives-and-rocks-on-through-special-lifestyle-collection-from-gibson/