Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much.
A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. While those budget cuts are decreasing field and event marketing (with 20% of brands pulling back) and content creation (18%), 44% of marketers are actually planning to spend more on marketing technology.
That’s
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https://www.adweek.com/commerce/small-business-marketers-invest-big-in-ai-and-automation/