If you walk through life reeking of booze, you might be considered a lush, fairly or not. But a cheeky brand called Monkey Shoulder and actor-comedian Joel McHale are here to turn that notion on its head.
https://www.adweek.com/agencies/smelling-like-booze-is-stylish-not-sad-as-monkey-shoulder-launches-whisky-scented-perfume/