[16:31] The Role of Sports in Brand Building — Kellanova is doubling down on sports partnerships, from the Cheez-It Bowl to the Super Bowl, because they align with consumption habits and passion points. These moments are not just about reach—they’re about being part of a consumer’s life when snacking naturally happens. Brands should map their media to real-world behavior, not just demographics.
[22:44] Health Trends and the Future of Snacking — With GLP-1 drugs and health-conscious behaviors reshaping how and when people snack, Julie outlines how Kellanova is innovating across pack sizes, ingredients, and product formats. It’s not about chasing trends—it’s about creating sustainable options for modern lifestyles. Legacy brands must evolve to remain not just relevant, but essential.