Snap also partnered with Coca-Cola to create a prototype AR-enabled vending machine that shoppers can interact with using hand gestures.

Finally, for Snapchat users, Snapchat’s camera will be updated to make it easier to add augmented reality lenses to their Memories. A user’s recent content will be pictured alongside Lenses at the bottom of the Snapchat camera. Snapchat’s Lens Carousel algorithms have also been updated to “recommend Lenses based on Snapchatters’ unique preferences.”

The app will also begin recommending Lenses to users based on the context of the photo or video they’re sharing.