Snapchat’s best features may soon be coming to third-party apps. TechCrunch reports that Snap Inc. is looking to launch a developer platform that would grant third-party app developers access to Snapchat’s login system and its augmented reality camera features, in addition to Bitmoji avatars. For years, Snapchat has remained a relatively closed platform, as Snap has guarded the app’s user base from data-hungry app developers looking to hawk products and services to its coveted teen demographic. But TechCrunch says Snap is reconsidering the approach and may imminently launch a platform to be called SnapKit.
The approach once worked well for Facebook, which opened itself up to developers starting in 2010 to aide its meteoric rise. Of…
https://www.theverge.com/2018/5/29/17407334/snapchat-snapkit-ar-camera-developer-kit-login-platform