When it comes to SEO, Google’s core mission is to deliver the most relevant and reliable information available in order to please searchers — your customers – in the most efficient way possible.

On the PPC side, Google is exerting more dominance over day-to-day marketing decisions… from selecting the search terms you should show for, your bid for those terms… even how the ad is rendered to the searcher.

Both of these challenges present seasoned search marketers like you with exciting opportunities to take your skills to the next level, drive continued growth, and stay a step ahead of your competitors.

Join Jaimie Clark – VP of SEO at Centerfield, and Brad Geddes – Co-founder of Adalysis, for two exclusive keynotes that will set the tone for your time at SMX Advanced, online June 14-15, for free.

Keep reading for more details!

SEO pro Jaimie Clark will kick things off on Tuesday morning, June 14, with her opening keynote, Developing authoritative content that Google ranks and searchers need.

Together, you’ll explore what type of content meets the goals of EAT (Expertise, Authoritativeness, Trustworthiness) as demonstrated by producing high effort, high-quality product reviews.

Regardless of the type of content you’re currently producing, you’ll want to apply these inspiring lessons learned to all your content initiatives.

Google Ads expert Brad Geddes will jumpstart day two, Wednesday, June 15, with his keynote, Finding the balance between creativity and automation.

Brad will reveal how – despite varied concerns from the PPC community – automation, human decisions, and creativity can peacefully co-exist. Spoiler alert: When you entwine computing power and the PPC manager’s experience, you can create highly effective PPC accounts!

Two empowering keynotes, 40 expert-level, tactic-rich sessions, morning “Coffee Talk” networking, engaging afternoon breakout discussions – it’s all yours, streamed directly to your computer, for FREE.

What are you waiting for? Secure your free SMX Advanced pass now!

About The Author

Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media — producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.

https://searchengineland.com/search-marketing-expo-smx-conference-378494