Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer

  Rassegna Stampa, Social
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The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder’s of Hanover pretzels in the process. The result? Pretzel-flavored beer.

https://www.adweek.com/brand-marketing/snyders-wants-you-to-cheers-to-oktoberfest-with-pretzel-flavored-beer/