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Kraft Heinz’s Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a “Lunchabuild This” campaign developed by Goodby Silverstein & Partners.
https://www.adweek.com/creativity/steamboats-and-teddy-bears-if-you-can-dream-it-lunchables-wants-you-to-build-it/