Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis’ North American brand portfolio.

TKT Collaborative is the creative division of TKT & Associates, a full-service diversity firm and global talent connector. The announcement was made at the second annual Staand (Stellantis, African Ancestry Network Diaspora) Gala celebration this past weekend, with the agency being chosen after an extensive review.

“Assigning TKT & Associates to our creative agency roster to lead our Black audience marketing efforts across our North America brand portfolio allows us to ensure that we are truly speaking to different audience groups to reach all consumers, while not only believing in diversity but practicing it every day,” said Marissa Hunter, svp of marketing, Stellantis North America, in a statement.

TKT & Associates will report to Kim Adams House, head of merchandising, licensing and multicultural marketing. House, who previously held the role of head of Jeep brand advertising in North America, recently expanded her current role to assume multicultural marketing efforts for Stellantis North America.   

A Black and women-owned agency

TKT & Associates was founded by Tierra Kavanaugh Wayne and is now run by CEO Sheila Kavanaugh and CEO/CSO of TKT Collaborative Kimberly Bunton in Louisville. The TKT Collaborative division began in 2020 and has worked with brands ranging from Jeep to Visa and Zoom, but the agency has a specific focus on helping companies connect with Black and brown individuals.

Stellantis picked TKT because of the creative and strategic framework that it brought forth during the RFP, as well as having a rich understanding of Black social media communities and insights strategically aligned with Stellantis’ multicultural marketing plan, according to House.

“We are reminded, as marketers, that it is our responsibility to continue to embrace this ever-changing world with innovative thinking and to demonstrate our commitment not only to diversity, but to also being instruments of change,” said House, adding that it chose TKT to focus exclusively on building more authentic and deeper audience connections with Black consumers across its North American brands.

Before being chosen, TKT went through Stellantis’ collaborative growth initiative for designated MBEs, as well as the National Black Development Program, which Bunton said gave the agency an ability to hone its skills and show the company what it was capable of accomplishing as an agency partner.

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