Jackass crew member Steve-O, never one to back down from a dare, has played tetherball with a beehive, jammed a fish hook in his face for a swim with sharks and walked a tightrope over an alligator-inhabited river—with raw chicken in his jock strap.
https://www.adweek.com/brand-marketing/steve-os-latest-gnarly-stunt-a-water-tattoo-for-liquid-death/