In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit.
https://www.adweek.com/convergent-tv/streamers-set-eyes-on-next-big-task-winning-over-the-fast-growing-hispanic-market/