Sunwink is aiming to make the plant-based section of your grocery store the most seductive space you want to shop in. While sharing a passion for health and wellness, Jordan Schenck and Eliza Ganesh teamed up to change the food and beverage space by creating Sunwink. Their mission was to create plant-powered products that are not only better for your health but easy to access. Sunwink saturates the wellness space with humor through their first campaign “When Wellness Feels Impossible, Stick to Plants.” The main goal has always been to help consumers to feel as though wellness should never be stressful and always inclusive.