Booking.com
Travel booking site Booking.com is extending its Super Bowl ad spot into the physical world by offering a few lucky bookers an opportunity to ride around in the legendary Madden Cruiser.
The Madden Cruiser, a custom Greyhound bus once used by football legend John Madden to travel the country, has been revered by fans for decades. Booking.com is making this vintage time capsule bookable for a curated VIP weekend that blends New Orleans culture with exclusive activities. You can book a special package for $19.87 to mark the year Madden started riding in the bus.
EA Sports
EA Sports is hosting a New Orleans-themed party on Friday, Feb. 7, EA Sports Presents Madden Bowl at the Orpheum Theater. Headlined by Chris Stapleton and Jelly Roll, with a set by Shaboozey, the event will also introduce rising country star Tucker Wetmore. Immediately following the event, EA host an exclusive Sports 99 Club after party.
Captain Morgan
Bourbon Street will transform into Rum Street on Feb. 8 for football’s biggest weekend, courtesy of Captain Morgan. Music star T-Pain will headline a party that night, and there will be merch drops on and plenty of prizes to win.
Barefoot Wines
Taylor Swift’s beau is back in the Super Bowl, so Barefoot Wines is betting women will be watching. The wine brand is promoting several opportunities to interact with celebrities and influencers through initiatives including the Barefoot Bandwagon Box, Super Bowl hosting tips from Donna Kelce, and game day experiences with Simone Biles. Barefoot Wines is also partnering with creator Allison Kuch to offer fans behind-the-scenes content from the game.
Check back for more updates.