For the past 25 years, we’ve been devoted to the science and the craft of building a search engine. We’ve developed completely new ways to search, powered by our latest advancements in AI — whether that’s searching visually with Lens, or across modalities, using both images and text with multisearch. In fact, people now use Lens for 12 billion visual searches a month — a four-fold increase in just two years, and a growing number of those searches are multimodal.

With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.

Today we’re sharing a look at our first steps in this new era of Search, and you’ll be able to first try these generative AI capabilities in Search Labs, a new way to access early experiments in Search.