Media planning and buying on the campaign was handled by Mindshare.
CREDITS:
Client: Visit Sweden
Chief marketing officer: Nils Persson
Head of partnerships/ Project Leader: Kristina Nyström
Head of PR: Viveca Burkhardt
Project manager: Olivia Brodd
Head of web and social media and digital production: Malin Careliusen
Digital analyst: Louise Blomberg
Site manager: Helena Lundberg
Digital producer and coordinator: Emmie Bolmstedt
Creative agency: Forsman & Bodenfors
Account director: Ann Spennare-Bengtsson
Account executive: Linus Larsson
Agency producer: Åsa Hammar
Art director: Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf
Designer: Sara Lemchen
Strategist: Kaj Hettman
PR strategist: Julia Sjödin
Head of partnerships: Jan Holm Weber
Production company: Bleck
Director and DOP: Marcus Svanberg
Producer: Jakob Berlin
Focus puller: Stickan Olsson
DIT and tech: Trausi Birgisson
Gaffer: Rolf Carlbom
Best boy: Stefan Wallman
Sound technician: Stefan Brag
Set design: Malin Sköld
Stylist: Matilda Bång
Production: Dimona Fessahaye
Offline: Simon Pontén
Grade: Martin Steinberg
Online: Wille Rising
Sound: Fredrik Sundberg
Media agency: Mindshare