In addition to linear and CTV, the spots will also be available on the brand’s social media channels.  

In recent years, automakers have gone all-in on their EV advertising. And while some brands have taken a light approach to the way they market them, it has become evident they are all taking the category quite seriously. So much so that MBUSA has eschewed its traditionally golf-themed fare to drive the conversation toward carbon neutrality—and the younger, more diverse and tech-savvy demographic that strongly considers it when making their car purchases.