Road safety ads are usually formulaic: A man or woman is driving, answers a text, and then swerves into oncoming traffic or collides with a pedestrian, claiming a life. Recommended articles https://www.adweek.com/creativity/road-safety-ads-joy-life-not-fear-carefu..
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Take a deep breath, and relax. Recommended articles https://www.adweek.com/brand-marketing/these-soothing-instagram-videos-of-vacation-sounds-will-transport-you-to-a-bet..
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. It’s officially Inauguration Day, and the transition of power from ..
When we were living the pandemic in two-week increments back in March, holding out hope that we’d return to “regular life” soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the ..
Where We Were There are a lot of words that could be used to describe 2020—“unprecedented,” for one; “pandemic” is an obvious choice. But if you’re a brand, the word that best encapsulates the year is “pivot.” Pivoting is precisely what brands, big and small and across categories, had to do starting in March. The ..
Again, I have been distracted this quarter with the election and Covid data absorbing my life. Back to my Q4 insights into the media world and, at the end, my positive outlook on 2021. Here’s a pithy, curated recap of what I saw happen in the quarter, and my predictions for 2021. All the insights ..
This year threw a lot of curveballs at the television entertainment industry. Covid-19 forced businesses to experiment left and right as consumer adoption of streaming continued in force, and two huge streaming players debuted. Meanwhile, a wave of executive departures upended entertainment institutions and came with major business shake-ups and shifts that will continue to ..
Havas Media has retained U.S. media agency of record responsibilities for pharmaceutical giant Sanofi. The appointment follows a review dating back over six months which also saw Sanofi name Omnicom Media Group’s dedicated Sanofi @ Omnicom unit as its global media agency of record outside the U.S. As U.S. media agency of record, Havas Media ..
It’s the end of an era at Wunderman Thompson. Ginny Bahr, who joined the agency 69 years ago as a secretary and hasn’t looked back, is retiring. According to the agency, she’s its longest-serving employee. Bahr joined the shop long before its 2018 merger with Wunderman, when it was still known as J. Walter Thompson. ..
Combs Enterprises, a business venture from celebrity business mogul Sean “Diddy” Combs, has appointed Accenture-owned Droga5 as its global agency of record across several brands. The appointment comes as Combs Enterprises outlines ambitions to grow across the entertainment, luxury and lifestyle categories. Combs Enterprises will work with both Droga5 New York and Droga5 London, which ..
