Burger King’s Moldy Whopper, putrid as it may be, has enjoyed several accolades this year. It picked up a coveted Black Pencil at this year’s D&AD Awards and took the No. 3 spot on Adweek’s 25 Best Ads of 2020 list, to name a few. And as the year comes to a close, it’s picking ..
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Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. This includes a large-scale identifiability study that aims to establish a threshold of information publishers can access to personalize their websites to users of ..
Emily Graham has been named Omnicom’s chief equity and impact officer and svp of diversity and inclusion communications. She takes on responsibilities previously held by Tiffany R. Warren, who left her role as the holding company’s svp and chief diversity officer earlier this year to take on a similar position at Sony Music Group. Graham ..
Belinda Smith has joined global media network m/SIX as Americas CEO, a new role at the agency. In this role, Smith will oversee the agency’s operations in the U.S., Canada, Mexico, Argentina and Uruguay, reporting to global CEO Jess Burley. Smith is no stranger to m/SIX. Up until recently, she served as head of global ..
When Apple bought the Beats by Dre headphone line in 2014 for $3 billion, it was clear the move was more about brand ubiquity and style rather than hardware quality. While most Apple products are considered paragons of product design (missing ports and annoying notches aside), Beats gear has often been criticized by audiophiles as ..
Most upstart streaming services long to be the next Netflix, whether they admit it publicly or not. But for Discovery’s new OTT platform, which will debut on Jan. 4, the company is targeting a different streamer’s playbook instead: Disney+. In a virtual presentation to investors Wednesday, Discovery’s planned international streaming strategy makes good on the… ..
Magazine publisher Meredith has appointed Catherine Levene as its new president, replacing Jon Werther who left the corporation in 2019. In her new role, Levene will oversee all National Media Group activities from Meredith Magazines to Meredith Consumer Product, and report to CEO Tom Harty, who describes Levene as “relentless in pursuing the best experiences” ..
Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID. The countdown to 2022, the year third-party cookies will become redundant as a targeting tool, is on, and although the market ..
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Moldy Whopper. Nike’s split-screen masterpiece. Ocean Spray capitalizing on ..
Skip Bayless and Shannon Sharpe face off each morning on their FS1 talk show, Skip and Shannon: Undisputed, but now they have elevated their battle to a new—yet retro—level. The hosts fight, albeit virtually, in a new FS1 promo that places them in a classic fighting arcade game like Mortal Kombat or Street Fighter. In ..
