Index Exchange has become the latest in a string of publishers and supply-side platforms (SSPs) to sue Google for what it alleges are anti-competitive business practices. In a complaint filed Monday in the U.S. District Court for the Eastern District of Virginia, Index Exchange alleges that Google illegally tied its publisher ad server to its ..
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Google Analytics is introducing cross-channel budgeting tools designed to help marketers plan and manage their ad spend across various marketing channels. Within Google Analytics, users can now create two different kinds of plans. Projection plans allow marketers to forecast performance and see whether campaigns are on track to hit spend, conversions, and revenue targets. The ..
When Kat Cole was first approached about joining AG1 post Covid-19, she hesitated. After years running billion-dollar brands like Cinnabon and managing portfolios spanning multiple products and markets, stepping into a smaller company — one with a single hero product and a niche following — felt like a step down. Cole knew the business could ..
Sure, KPop Demon Hunters may not have flooded stores with toys ahead of the film’s release, but by giving the movie time to catch on, Netflix has performed a market Takedown. At Brandweek in Atlanta, Netflix CMO Marian Lee joined ADWEEK’s Rebecca Stewart to discuss the streaming giant’s marketing strategies, and it turns out that ..
Google is giving WPP-owned agencies access to tools that help marketers better appear on AI search engines, including including Google’s AI Overviews and rivals such as OpenAI’s ChatGPT and Perplexity. As part of WPP’s broader ‘Generative UI’ venture with Google—which includes training WPP employees on new AI tools and curricula to help build brand-facing applications—the ..
Women’s sports investments have become a winning strategy for brands, but companies that aren’t diving in are in danger of missing out. At ADWEEK’s Brandweek in Atlanta on Tuesday, the team from female-sports-focused talent firm Always Alpha—Olympian and ADWEEK Brand Genius Allyson Felix, her brother and fellow sprinter Wes Felix, and CEO Cosette Chaput—took to ..
Elizabeth Banks was floating down a river in Utah when she first saw Archer Roose Wines fitting into her life. The Pitch Perfect star and Cocaine Bear director cracked open a can of sparkling rosé and sipped with a group of friends under a wide-open blue sky. She’d been pitched on a potential partnership with ..
Ahead of Stranger Things Season 5 premiering this month, Netflix has a whole new acronym to turn its ad reporting upside down. Today, the company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), which focused on profiles interacting on its ad ..
Coca-Cola is doubling down on generative AI. A year after its first AI-generated holiday campaign drew mixed reactions and anger, the company leaned even further into the technology this holiday season. Pratik Thakar, the Coca-Cola Company’s global vice president and head of generative AI, said there’s no retreating from AI. “The genie’s out of the ..
Gannett Inc., the largest newspaper publisher in the U.S., is shedding its century-old corporate name and rebranding as USA Today Co., a shift meant to streamline its identity around its flagship brand and better reflect the company’s digital footprint. On Nov. 18, it will begin trading on the New York Stock Exchange as TDAY. The ..
