At ADWEEK’s Brandweek 2025 event in Atlanta on Monday, executives and creators explored how modern healthcare marketers can move beyond patient education to build genuine cultural relevance. In Transforming Health Brands for the Modern Consumer, ADWEEK chief brand and community officer Jenny Rooney moderated a panel that brought together Lina Polimeni, the chief marketing officer ..
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ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future. Every season is spooky season when it comes to media M&A, and each piece of Warner Bros. Discovery news is here to give you a jump scare. The ..
K-pop is having a moment in the U.S., and brands want to share the mic. Live touring revenue from the genre jumped 79% year over year in the first half of 2025, according to Billboard, with supergroups like Stray Kids and Ateez selling out American stadiums. K-pop artists also dominated the charts, claiming half of ..
Nearly five years after its founding, City Cast is recalibrating its local-news formula. The media startup, backed by Graham Holdings and known for its daily podcasts and newsletters, is shuttering its operations in Houston and Boise while launching in the Twin Cities and Seattle. At the same time, it’s introducing social video as a core ..
Gayle King, the long-serving co-anchor of CBS Mornings, may depart the morning show sometime in 2026. According to a Variety report, King, whose contract is set to expire in May, could still stay with CBS News and be reassigned to another role. One potential avenue is King latching onto a producer deal and creating her ..
WPP issued its second profit warning this year on Thursday after reporting worse-than-expected Q3 results. Following her first earnings call at the helm of the advertising giant, new CEO Cindy Rose said WPP’s financial performance “is certainly not where it needs to be” on a call with press Thursday—and she promised a plan to fix ..
Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September 22, Health and Human Services Secretary (HHS) Robert F. Kennedy, Jr. called out Tylenol for potentially leading to autism in children when taken by pregnant ..
The numbers 28%—Increase in media earnings before interest, taxes, depreciation, and amortization (EBITDA), driven by Peacock. -$217 million—Peacock EBITDA losses, which improved by $219 million year over year. -2.7%—Revenue decreased after comparison to the 2024 Olympics, which broke the ad revenue record. 41 million—Total Peacock subscribers, which is flat quarter over quarter and up 5 ..
The Trade Desk is giving brands a new way to serve contextual sponsored product ads. The ad tech firm announced a new integration with startup Shopsense AI on Thursday to bring sponsored product ads to publisher content across the open internet. The deal, made through The Trade Desk’s OpenPath supply integration, lets advertisers place shoppable ..
Basketball is becoming a slam dunk for advertisers across categories, according to a new EDO report. ADWEEK has an exclusive look at EDO’s new basketball outcomes report, which reveals that basketball is one of the most effective ad environments for advertisers. According to the television data and analytics firm, last year had $2.3 billion in ..
