In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before. In January, Hearst Corp. announced its first agency of ..
Tag : General
The numbers $50.1 billion: Meta’s ad revenue, up 26% YoY. Overall revenue was $51.24 billion, up 26% YoY +14%: YoY increase in ad impressions delivered across Meta’s Family of Apps. 10%: Increase in average price per ad. $15.9 billion: a one time, non cash income tax charge on deferred tax assets as a result of ..
ADWEEK has opened the 2026 AI Power List for entries. As an evolution from last year’s AI Trailblazers Power 100, ADWEEK’s AI Power List will honor the executives across marketing and advertising leading the way in the industry’s AI adoption. From the data and engineering talent coding algorithms to the creative and strategic professionals using AI ..
Adtech titan The Trade Desk will swap its longtime chief revenue officer Jed Dederick for Anders Mortensen on Nov. 4, the company announced Tuesday. Mortensen, an adtech veteran and newcomer to the company, most recently served as a managing director and vice president at Google, where he helmed U.S. lead generation efforts. In his new ..
Starting next year, PayPal’s payment technology will be embedded in OpenAI’s ChatGPT, where users can make purchases within the AI chatbot using their PayPal wallets. PayPal will also bring its merchants into OpenAI’s burgeoning commerce offering and help merchants process payments through OpenAI’s checkout tools, the companies announced Tuesday. The arrangement is expected to help ..
After three decades leading Haworth Marketing + Media, longtime chair and owner Gary Tobey is stepping down from the agency he transformed into one of retail marketing’s most influential independents. Haworth CEO Andrea Luhtanen, who has spent nearly 30 years with the company, will succeed Tobey and add chairman to her title. Based in Minneapolis, ..
Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform’s growing audience and its influence on AI-powered search results, according to buyers and a slide deck viewed by ADWEEK. Five ad buyers told ADWEEK that brands are increasing their spend on Reddit, but also exploring creative ways to extend their reach ..
Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time: Private label brands. Their rise in recent years is a testament to the perceived power of value alongside the increased cost of everyday brands. And now, they’re (finally) becoming more ..
Amid news of a potential sale and a corporate split on the horizon, Warner Bros. Discovery is announcing the new structure for its 2026 upfront event. WBD’s corporate split is planned for mid-2026, with Warner Bros. comprising the streaming and studios divisions and Discovery Global having the global networks. So with that new corporate structure ..
Since 1985, ADWEEK Agency of the Year has honored agencies that set the benchmark for excellence in the advertising and marketing industry, demonstrating creative bravery and strategic excellence while maintaining a solid business foundation—and cultivating a place where people want to work. The ADWEEK team is proud to announce this year’s shortlist, honoring the most ..
