The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good. ..
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Data leakage is under even more scrutiny following the Supreme Court’s decision to overturn the landmark decision that allowed women control over their reproductive rights. Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/programmatic/anyone-can-buy-ads-programmatically-that-presents-risks-in-a-post-..
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce ..
Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save. As Father’s Day draws near in the U.K. and U.S, shelves everywhere ..
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company’s first CMO in four years. Enjoying your content. You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/convergent-tv/juliana-stock-named-ae-networks-chief-marketing-and-bran..
Crown Media Family Networks is getting upfront and personal with marketers for 2022. Enjoying your content. You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/convergent-tv/hallmark-touts-nearly-100-original-movies-and-series-in-upf..
Adweek’s annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save. After two years running customer experience at the United Way charitable organization, ..
Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. Enjoying your content. You Have 1 Free Article Left. Register to continue reading! Recommended ..
Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Enjoying your content. You Have 1 Free Article Left. Register to continue reading! Recommended articles https://www.adweek.com/agencies/audi-picks-ogilvy-as-its-new-creative-agency-..
With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope. Enjoying your content. You Have 1 ..
