2025 was a strange and tough year for consumers, which made for a strange and tough year for those in marketing hoping to reach people with messages meant to inspire and sell. Although the U.S. commerce engine seemed to hum along spectacularly by the year’s end, it was the product of a lot of hard ..
Tag : Leadership & Talent
On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads On’s internal creative studio, overseeing ..
The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the Year of the Wood Snake—in other words, the year of shedding. Look at what the advertising industry has shed this year: not just thousands of ..
Esi Eggleston Bracey, Unilever’s chief marketing and growth officer (CMGO), is set to leave in January 2026 after just over two years in the role and eight years with the business. The CMGO position will not be replaced like-for-like, Unilever confirmed to ADWEEK. Instead, Leandro Barreto, chief marketing officer, Unilever Beauty and Wellbeing, will extend ..
2025 was another busy year for marketing headhunters and corporate HR teams. The last 12 months have seen new chief marketing officers (CMOs) take the reins at giants like McDonald’s and Mastercard, while others, including the National Basketball Association (NBA) and Poppi, are currently without dedicated CMOs. Some companies, such as tech challenger Nothing and ..
Dow Jones has hired M. Scott Havens as its first chief growth officer and global head of consumer, a newly created role that underscores the company’s push to accelerate subscription growth and expand consumer revenue across its portfolio of business publications. Havens will oversee retail subscription growth and other consumer revenue streams for The Wall ..
Mediaocean, an omnichannel adtech platform that manages upwards of $200 billion of spend through its pipes each year, on Thursday named legendary media dealmaker Michael Kassan vice chairman of its board of directors. In the role, Kassan—who has advised companies including J.P. Morgan Chase, GE, AT&T, Unilever, and Conde Nast—will help map Mediaocean’s future as ..
In this episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the ..
A company spokesperson declined to say who would direct the marketing initiatives for Kellanova’s brands following Hughes’ departure. Hughes’ stint at Kellanova began as CMO in 2020, when the company was called Kellogg’s. She became chief brand and advanced analytics officer in 2022, and finally chief growth officer in 2023. Emerging from the pandemic, Kellogg’s/Kellanova ..
Last week, the financial news publisher Fortune abruptly parted ways with chief executive Anastasia Nyrkovskaya. The departure ended a turbulent 20-month tenure marked by deepening internal strain and a governance structure that left her with limited authority, according to interviews with five people directly familiar with the company’s finances and leadership. They spoke on condition ..