WPP has hired Anne-Isabelle Choueiri from The Estée Lauder Companies as chief transformation officer to help reset the business as it seeks to return to growth by 2028. Based in New York and reporting to CEO Cindy Rose, Choueiri will be tasked with designing, implementing, and embedding the operations to execute WPP’s “Elevate28″ three-year turnaround ..
Tag : Leadership & Talent
Stagwell has appointed Nicole Souza, former chief marketing officer for Publicis Groupe’s creative division, as its new chief growth officer for North America in a push to expand its work with large-scale clients. Souza joins after a year in which Stagwell grew new business by 25%, adding major brands including Starbucks, PepsiCo, and Target to ..
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was ..
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Lara Vandenberg, founder and CEO of Assemble, which connects brands with senior freelance marketing talent on demand. Lara shares why traditional marketing organizational structures are breaking down, and how leading CMOs are rethinking how work actually gets done. They explore the shift ..
The most impactful agency executives are a force of nature, powering their employees and organizations to new heights while being an indispensable font of ideas for their clients. From prioritizing office culture to scoring big wins for clients, these C-suite stars are setting the standard for effective leadership and paving the way for the next ..
Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture. What ..
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring in from the industry to mark the life and career of Schmetterer, a leader widely credited with helping steer agencies and brands into the digital ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their services. Horizon Media is attempting to move away from billable hours entirely in favor of performance-based contracts—a shift that is still in its early stages. To make it happen, the independent media agency has brought ..
The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global market research firm Ipsos, work experience on its own isn’t enough to keep pace. The real competitive advantage comes from formal training, defined by the study as a marketing degree, professional certification, or structured ..