Tag : Leadership & Talent

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Mediaocean, an omnichannel adtech platform that manages upwards of $200 billion of spend through its pipes each year, on Thursday named legendary media dealmaker Michael Kassan vice chairman of its board of directors. In the role, Kassan—who has advised companies including J.P. Morgan Chase, GE, AT&T, Unilever, and Conde Nast—will help map Mediaocean’s future as ..

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In this episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing.  Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the ..

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A company spokesperson declined to say who would direct the marketing initiatives for Kellanova’s brands following Hughes’ departure. Hughes’ stint at Kellanova began as CMO in 2020, when the company was called Kellogg’s. She became chief brand and advanced analytics officer in 2022, and finally chief growth officer in 2023.   Emerging from the pandemic, Kellogg’s/Kellanova ..

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Last week, the financial news publisher Fortune abruptly parted ways with chief executive Anastasia Nyrkovskaya.  The departure ended a turbulent 20-month tenure marked by deepening internal strain and a governance structure that left her with limited authority, according to interviews with five people directly familiar with the company’s finances and leadership. They spoke on condition ..

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On this episode of Marketing Vanguard, host Jenny Rooney sits down with Kristen Lauria, chief customer and marketing officer at Wheels U, to explore the evolution of luxury travel marketing and brand transformation.  Wheels Up is revolutionizing private aviation through innovative membership models, strategic partnerships, and its marketing team has everything to do with it.  ..

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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, chief marketing officer at Texas A&M University, about building one of America’s most consequential higher-education brands. Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management ..

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