Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, chief marketing officer at Texas A&M University, about building one of America’s most consequential higher-education brands. Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management ..
Tag : Leadership & Talent
Mel Edwards, global president of VML, will retire in late spring 2026 after more than three decades in the advertising industry, the agency confirmed to ADWEEK. Her decision marks the culmination of a career defined by client partnership, creative excellence, and a lasting impact on WPP’s global network. Edwards played a pivotal role in the ..
Bozoma Saint John bets on herself. The multi-hyphenate talent has held top marketing posts at Pepsi, Apple, Uber, and Netflix—all before publishing a memoir, joining the cast of The Real Housewives of Beverly Hills, launching her own line of wigs, and most recently, teaming with Jimmy Fallon to co-host the new marketing competition series On ..
Bianca Fernandez never thought she’d be on reality TV—then came an Instagram DM from someone working on a new advertising competition show, NBC’s On Brand with Jimmy Fallon. “I remember calling my mom and being like, ‘Do you think this is legit?’” Fernandez told ADWEEK. “‘But also, if this is legit, how perfect is this ..
The numbers –8.4% – revenue decline for the quarter, down 3.5% year-on-year on a like-for-like basis –11.1% – decline in revenue less-pass-through costs down overall and 5.9% on a like-for-like basis –5.5 – 6.0% – How much WPP now expects revenue, less pass-through costs, to decline in 2025. This is a drop from its previous ..
Adtech titan The Trade Desk will swap its longtime chief revenue officer Jed Dederick for Anders Mortensen on Nov. 4, the company announced Tuesday. Mortensen, an adtech veteran and newcomer to the company, most recently served as a managing director and vice president at Google, where he helmed U.S. lead generation efforts. In his new ..
After three decades leading Haworth Marketing + Media, longtime chair and owner Gary Tobey is stepping down from the agency he transformed into one of retail marketing’s most influential independents. Haworth CEO Andrea Luhtanen, who has spent nearly 30 years with the company, will succeed Tobey and add chairman to her title. Based in Minneapolis, ..
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Alon Rivel, CMO of Feast & Fettle, to discuss the Northeast meal delivery company’s contrarian approach to growth. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to ..
AKQA’s North America CEO Tesa Aragones and chief marketing and growth officer for the Americas Jabari Hearn have departed the company, the WPP-owned agency confirmed to ADWEEK. The dual exits mark the latest leadership changes at the agency, which has undergone multiple rounds of reorganization over the past year as it shifts its regional structure ..
After 12 years as Mastercard’s chief marketing and communications officer, Raja Rajamannar is leaving his post and moving into the role of senior fellow. Accenture marketing boss Jill Kramer will succeed him from Dec. 1. Under Rajamannar’s leadership, Mastercard transformed into a marketing-led, data-driven organization. A former chair of the ANA’s Global CMO Growth Council, ..
