The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their ..
Tag : Leadership & Talent
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. “We’re not saving lives,” Michael Sugar, film producer and founder and CEO of Sugar23, said in the latest installment of video series Resume Rewind, sponsored by entertainment ..
Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play. ..
Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that ..
Martin Nance, executive vice president and chief marketing officer of the National Football League’s Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Nance’s first job, when he was “not quite old enough to ..
If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it’s a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August. ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Stephanie Fried’s career first took her into politics before shifting into marketing. Fried broke down her career in the second installment of ADWEEK’s video series Resume Rewind, ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take ..
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams ..