AI is everywhere, that’s no longer a secret. But few legacy financial institutions are putting it to work at scale. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, chief marketing officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing ..
Tag : Leadership & Talent
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter speak with Zena Arnold, chief marketing officer at Sephora U.S., about how one of the world’s most influential beauty retailers stays at the center of culture in an industry that moves at lightning speed. Zena shares how Sephora discerns which trends represent fleeting ..
Production has long been part of Rethink’s business. Now the independent creative agency is making it a priority. The agency has appointed Jon Legere to the new role of chief production officer. Legere spent 14 years at Anomaly, where he built and ran Unreasonable Studios, the agency’s in-house production arm. At Rethink, he will scale ..
OMD USA has named Bradley Rogers its new CEO, with outgoing chief Chrissie Hanson heading straight to a competitor in turnaround mode. Hanson, who led OMD USA for four years, is joining Dentsu as North America media CEO and global brand president of Carat. She arrives as the Japanese holding company tries to claw back ..
As CMO of Suntory Beverage & Food Europe (SBFE), François Bazini shaped some of the region’s biggest beverage brands, from Schweppes to Ribena. Now, after 11 years working in various roles across seven countries for the business, he’s leaving to write, teach, and support startups. Bazini joined sister business Beam Suntory in 2014 as vp ..
Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out of a headcount of over 2,000 globally as part of a broader restructuring. In a company-wide email sent Monday evening, obtained by ADWEEK, CEO Bill Koenigsberg said that the layoffs were “part of a skills ..
Suntory Beverage and Food Europe (SBFE) CMO François Bazini is leaving the company after more than 11 years, during which he held multiple roles across seven countries. The marketing veteran originally joined sister business Beam Suntory in 2014, fresh from 10 years at Pepsi. He started as vp of marketing for the company’s global spirits ..
Susan Credle, the ad industry luminary who added a literary twist to McDonald’s Happy Meals and led the highly visible makeover of the M&M’s mascots, will receive Cannes Lions’ prestigious Lion of St. Mark award. The honor recognizes a lifetime of creative achievement—a suitable match for Credle, whose career is now in its fourth decade. ..
This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar, on the sidelines of Brandweek, about why brand tension fuels growth. From meaningfulness versus differentiation to short-term performance versus long-term investment, Jeff shares Kantar’s framework for predicting brand success. Through examples like Nespresso and Barbie, ..
Personal finance is just that—personal, often emotional, and can be overwhelming. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, head of marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized ..