30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing ..
Tag : people also ask
30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA success ..
New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search ..
Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with ..