Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
Tag : Platforms
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is entering its fourth year with a larger physical footprint, thousands more attendees, and a fresh partnership with YouTube to extend its content online. Organized by Beyond Ordinary Events, acquired for a rumored $40 million in ..
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was ..
Three key executives at The Trade Desk are exiting the company. On Tuesday, chief marketer and executive vice president Ian Colley announced he is leaving the publicly traded demand-side platform (DSP) after seven years. Colley is being replaced by Anna Sayre, who has worked on marketing at the company for roughly the same amount of ..
After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential defectors with new bids for advertiser business. Two weeks ago, the French advertising giant Publicis advised its clients to stop transacting on The Trade Desk, the largest independent demand-side platform (DSP) on the market, after ..
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers. These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers. The development signals an expansion beyond Yahoo DSP’s core business, ..
Spotify is rolling out interactive carousel ads, the company announced on Tuesday. The company is looking to attract more dollars across the marketing funnel from brand awareness down to generating sales—while also accommodating changing users preferences towards a more visual platform. The new swipeable ads allow brands to spotlight up to six different products. Each ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..