The ad verification and measurement firm Integral Ad Science (IAS) is adding an AI agent to its platform to help advertisers optimize campaigns, the company announced Tuesday. IAS primarily offers tools for helping advertisers ensure their messages run in appropriate environments and are viewed by real people rather than bots. The company’s IAS Agent will ..
Tag : Platforms
The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday before a federal judge, the last step before the court decides how the tech giant must remedy its adtech monopoly. In closing arguments, the DOJ urged Judge Leonie Brinkema of the U.S. District Court for ..
Now, some buyers say the company has “forced” them to use Kokai and they can no longer create campaigns in the company’s older interface, Solimar. Three buyers, speaking on condition of anonymity, said that they discovered recently that while they were able to manage existing campaigns in Solimar, setting up and launching new campaigns required ..
A new adtech startup building bespoke algorithms for advertisers has secured $2.4 million in client revenue commitments, plus around $600,000 from investors, ADWEEK has learned. The venture, Biddable Assets, was founded by John Donahue, partner at adtech consultancy Up & To The Right and former chief product and marketing officer at Sonobi. The Trade Desk’s ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When it comes to artificial intelligence, two things are difficult to overstate. The first is the existential threat the technology has posed to the media ..
Meta’s acquisitions of Instagram and WhatsApp, both completed over a decade ago, did not illegally disadvantage competitors, a federal judge ruled on Tuesday. As a result of the decision, the social media giant will not be forced to divest either of the assets. The decision by Judge James E. Boasberg of the U.S. District Court ..
Beehiiv is no longer just a newsletter platform. On Thursday, the company released a sweeping slate of 10 new products at its Winter Release event, repositioning itself as a “creator-content operating system,” according to cofounder and chief executive Tyler Denk. The new suite includes an AI-powered website builder, digital product sales, podcast landing pages, web ..
AI audio startup ElevenLabs is enlisting some of the world’s most recognizable voices—both living and historical—for brand campaigns. At its ElevenLabs Summit on Tuesday, the company unveiled its Iconic Voice Marketplace, a new platform that lets brands license the voices of public figures including Michael Caine, Maya Angelou, and Alan Turing for use in marketing, ..
Amazon is bringing AI to the ad frontlines. At its annual UnBoxed event Tuesday, the retail giant unveiled Ads Agent, an AI-powered tool that the company said can draft campaigns, optimize bids, manage targeting across channels, and engage in media buying. These tools, or agents, are designed to carry out tasks on behalf of humans. ..
Index Exchange has become the latest in a string of publishers and supply-side platforms (SSPs) to sue Google for what it alleges are anti-competitive business practices. In a complaint filed Monday in the U.S. District Court for the Eastern District of Virginia, Index Exchange alleges that Google illegally tied its publisher ad server to its ..