Social Media Week is headed to NYC this May 12–14! Register before December 16 to save 50% on your pass. As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers, U.S. AI startups are raking in ..
Tag : Platforms
ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. As marketers know only too well, there are trade-offs with everything. And in the era of set-it-and-forget-it tools, that trade-off is one of spend efficiency for ads ..
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix. ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old ..
Don’t miss Mediaweek, October 29-30 in New York City. Save 20% on passes and gain winning media strategies to drive growth across channels. Hurry—sale ends Sept 9. Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively. Life360, a ..
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special ..