Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial. Users who switched to Chrome from Microsoft’s Internet Explorer performed 48% more Google searches. Users who ..
Tag : Platforms
Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko, Ahrefs called out Semrush ..
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The ..
Microsoft wants small and mid-sized publishers to use pubCenter to monetize their websites, using display and native ads from the Microsoft Advertising Network. Not new, or is it? Microsoft pubCenter is not new – it dates back to 2008 and has its own Wikipedia page – so I guess this is technically a relaunch? Or ..
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the ..
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through ..
Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform ..
LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could ..
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and ..
Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize ..
