Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”. Search engine plans. Baidu is planning to integrate ERNIE 4.0 into its search engine, maps, business tools ..
Tag : Platforms
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related ..
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. Successful creators are known to hustle, but they’re not always known as entrepreneurs. At a panel at Social Media Week ..
Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register. The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal ..
Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max ..
Just in! Fat Joe will take the stage with ClashTV CEO Jonathan Anastas and leading tech experts at NexTech, November 14-15 in NYC (+ virtual). Save 20% through October 9. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. On ..
BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is ..
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. This utilization comes to LinkedIn—which was acquired by Microsoft for $26.2 billion in 2016—with its latest AI offering to marketers: Accelerate. In a bid to assist B2B marketers in achieving more ..
“Bogus.” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. And artificial intelligence will provide zero advantage or hope for any companies that hope to enter web search – the “biggest no-fly zone of all,” Nadella said. Why we care. The ongoing U.S. vs. ..
Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass. Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the last year, but some marketers are finding the results ..
