Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022? Marketers are split down the middle. That’s according to MarTech’s 2022 Event Participation Index. A year ago, marketers told us they were less likely to attend upcoming in-person ..
Tag : SEO
Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with agencies and in-house, collaborating with PPC specialists can bring tremendous value to ..
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will ..
Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, which is unusual in terms of being so soon after the most recent product reviews ..
It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended ..
When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned SEO practitioner knows opinions alone ..
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization is mandatory for success To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement It can ..
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings to consider if you want ..
The news of a Google algorithm update rolling out can be concerning for SEO practitioners. Shifts in the search landscape are inevitable, and as SEOs, we must always be ready to face them. When you see changes in your SERPs performance, the first thing you can do is to figure out whether you were indeed ..
Google has added a new HTTPS report within Google Search Console that not only shows which pages are being served under HTTPS but also why the pages not being served under HTTPS are having issues. “One of the common requests we heard from you was to provide more information regarding the HTTPS status of the ..
