Reading the Quality Raters Guidelines, all the blog posts and opinions and tests and trying to make sense of it can feel overwhelming. How do you actually figure out whether your website lacks E-A-T, or evidence of it? What is E-A-T E-A-T stands for: Expertise. Athoritativeness. Trustworthiness. E-A-T isn’t a direct Google ranking signal. You ..
Tag : SEO
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact ..
Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine Optimization (SEO) has become one of ..
Want to cause outrage in SEO? Change one word. Especially if that one word is a recommendation in the form of an SEO tool company. At issue. Brian Dean of Backlinko – and his integrity – is under attack for altering references (and links) from Ahrefs to Semrush. As recently as May 16, the most ..
You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy. Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry. The information is out of date, it’s not well written and the formatting is hard ..
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be ..
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website ..
Google has confirmed that it is having indexing issues indexing new content and displaying that content in Google Search and on Google News. The issue started sometime before 7 am ET today, as I first reported prior to Google’s confirmation on the Search Engine Roundtable. Google’s confirmation. Google confirmed this on Twitter saying “There’s an ..
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines is “beneficial purpose.” (I cover how ..
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers to your brand at stage of the buyer journey Here’s how to create video content that caters to each stage specifically The process of acquiring ..
