A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to understand your content and index it properly. Can improve the appearance of ..
Tag : SEO
A couple of months ago Google teased a new video indexing report in Google Search Console, that new report is now rolling out, the search company announced. The Video indexing report is rolling out “gradually over the next few months, so you might not see any changes for now,” the company added. What is the ..
Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop Google Search results today, compared to previous weeks. RankRanger, Semrush and seoClarity all confirmed a significant drop for the people also ask box last week in Google Search. People also ..
A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid ..
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality ..
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content on your website can remain ..
Lots of people are fascinated by dinosaurs. But being a dinosaur brand doesn’t make you fascinating. In fact, it’s the quickest way to lose credibility in the eyes of your customer. How do brands become dinosaurs? No brand ever thinks they are stuck-in-their-ways or will become obsolete. Yet, many companies behave in ways that unintentionally ..
It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A ..
Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question, can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the ..
Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on your site? Once you segment the types of visitors on your site – informational, search intentional, navigational and transactional ..
