Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. These include, but are not limited to, weapons, recreational drugs, tobacco & vaping products and gambling-related ..
Tag : SEO
Google has updated its JavaScript SEO help document to add technical details on how to inject canonical link tags using JavaScript. Google added a new section titled “properly inject rel=”canonical” link tag.” What is new. Here is the new section where Google recommends not to implement your canonical tags using JavaScript, but if you must, ..
Sometimes the best SEO tools are free. Look no further than Google Sheets. While it’s not great at plotting ranking data (inverting the y-axis is always ugly), there are numerous ways to use Google Sheets for SEO. Here are 11 of the formulas and tips I find myself using for SEO on an almost daily ..
After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower ..
Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams. The main core areas of friction? Usually: Reporting Landing pages Budget Here are five ways you can get your PPC and SEO campaigns working together. Tip 1: ..
Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed. I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel. Toledano and ..
Yoast SEO, one of the more popular SEO plugins for WordPress, has finally adopted IndexNow, the Microsoft backed protocol to submit content to search engines. This is available in the premium version of Yoast SEO version 19.2, the company announced. What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines ..
“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per year, but some are small and some are large.” Whenever a new Google algorithm update is announced, SEOs often spend a lot of money, time, and resources optimizing their sites. ..
The presence of knowledge panels has been increasing in Google’s SERPs for years. As a result, the classic search results, also known as “10 blue links,” are getting more competition when it comes to attracting the attention of the searcher. Or should we better call it the “questioners”? Because most search queries are implicitly formulated ..
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail. Core Web Vitals, one year later. It’s been just over a year since ..
