SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve invested time into areas that may not have any real impact in the end. While agility is key ..
Tag : SEO
Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse. What is ..
Google has updated its help document on Googlebot to specify that Googlebot will crawl up to the first 15MB of the page and then stop. So if you want to ensure that Google ranks your page appropriately, make sure Googlebot can crawl and index that part of the page within the first 15MB. What is ..
I have a gift: an innate ability to find weird stuff in SEO. As an SEO professional, this ability can be both a blessing and a curse. A blessing, because I can typically figure out what makes one website rank above another. A curse, because I would spend many hours, including many late nights, studying ..
In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google search and SEO questions from site owners, webmasters, SEOs and others live to help these people through some challenging SEO-related help. Now, Mueller is asking you to submit questions beforehand ..
Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. For example, if you have a product page that has a shirt in blue, green, red and yellow, that page may not be eligible to ..
“I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author of Executive SEO Playbook, in her presentation at SMX Advanced. While all SEO tasks are important for the success of your site, there’s a ..
“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s attempt to figure out which businesses and individuals are authentic.” Despite working in search marketing for many years, Haynes noted she only recently thought about ..
Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful of SEO work years under their belt. The majority of SEO jobs (64%) don’t require a college degree, according to Backlinko’s SEO Jobs Report. But most require two to five ..
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, ..
