Entity search has become a competitive advantage for businesses and brands. With Google opening its topics API and releasing the most comprehensive deep learning algorithms, such as PaLM, LaMDA2 and MUM, it’s critical to understand the semantic web and how to create and operationalize entity SEO. This article will start our exploration of the what, ..
Tag : SEO
Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using the two together. But do you ever find yourself looking for content ideas that will attract your ideal customer? The key is being strategic ..
Since its launch in May 2003, WordPress has become the most-used website platform globally. The WordPress platform powers almost 37% of the top 1 million trafficked websites, according to BuiltWith data. Given the low cost (you really only pay for hosting), ease of installation and use and flexibility, WordPress is ready for websites of all ..
Google has confirmed that the May 2022 core update is now finished rolling out. The update took 15 days to roll out, starting on May 25, 2022 and ending on June 9, 2022. The announcement. Google posted on Twitter this morning at 3:44am ET that the update has completed rolling out: The May 2022 core update rollout is ..
Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. Register today for “Build an Integrated Search Strategy ..
As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until it starts to dominate SEO strategies. The SEO industry is always in a state of flux. Google is constantly changing its algorithms, ..
Enterprise SEO comes with many challenges. Larger organizations often have many people working across many offices that aren’t on the same page. Even when these individuals have aligned their goals, past optimization may become problematic. It’s not uncommon for legacy systems to be in place, old micro-sites eating up resources or simply not having the ..
There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up. Recently, that has meant more requirements for performance optimization as Google releases algorithm updates and ..
Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019? If you answered “yep,” you aren’t alone. Ahrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep. What is Yep? Yep is a ..
“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. Content has long been considered the holy grail of SEO – continually sought ..
