Arkady Volozh, Yandex’s CEO and executive director, resigned from his position, the company announced today. The European Union imposed sanctions on Volozh personally. Yandex has not been sanctioned by the EU, U.S., or UK. Volozh had a 45.3% voting and 8.6% economic interest in Yandex. Why we care. Yandex is generally regarded as Russia’s Google, ..
Tag : SEO
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all ..
Google has introduced a new “algorithmic improvement” for how it selects titles for the search result snippets for multi-language or transliterated titles or where the title element is written in a different language or script from its content, the company announced. Google said this algorithm update is “based on the general principle that a document’s ..
There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” ..
We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important for you to: Identify entities and topically-related keywords. Optimize for on-page elements. Build content that will stand out. Create ..
Google has added a new section to the Article structured data documentation for author markup best practices. As a reminder, Article structured data can be added to your news, blog, and sports article page and can enhance your appearance in Google Search results. Author markup. Google said in this new section “to help Google best ..
Google has launched new learning video rich results and with that structured data markup support. This is a new form of rich results that is available to be shown in English desktop and mobile search results, specifically for searches related to academic learning content. What are learning video results. Google said these are videos that ..
Enterprise SEO platform seoClarity today announced it has purchased the RankSense technology and intellectual property (IP). Terms of the deal were not disclosed. RankSense, which is best described as an “agile SEO platform,” was founded by Hamlet Batista, who passed away in January 2021. Why seoClarity acquired RankSense. The technology will be added to seoClarity’s ..
Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and ..
Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get the certification. But should you? Sadly, many SEO professionals have been disappointed with what they’ve seen of the certification training so far. For example, Google’s instructors were teaching nonsense about ..
