Google’s John Mueller was asked about why Google ranks different pages for singular and plural versions of keywords. John gave details on why Google’s algorithm treated plural keywords differently from singular. A publisher related that a client’s site ranked different sections of a site for singular and plural. This is the question: “I have a ..
Tag : SEO
Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled. Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways: Online behaviors change. Industry landscapes rearrange. The agency-client relationships transform. SEO campaigns have new ..
When someone searching enters a query into a search engine, such as “top 10 movies of 2020,” the search engine may return results showing links to several webpages relevant to the search query. It may also show results that link to several webpages that include lists of the top movies of 2020. A patent granted ..
Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe that your page will not be able to rank if it contains negative sentiments. The evidence and facts are out ..
In a recent tweet someone asked Google’s John Mueller if using stock images affects rankings. The person related that a friend has the opinion that using non-original content such as stock photography can indeed affect rankings. Mueller answered: “It doesn’t matter for web-search directly.” Some might find that answer a little indirect. But I would ..
Every business has some degree of seasonality. Thankfully, this SEO force is a bit more predictable than others at measuring and counteracting. Here is a process for diagnosing a seasonal SEO issue, tactics for overcoming the dips in the slow season, and advice for transitioning from slow to peak season. Diagnosing a Seasonal SEO Issue ..
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on podcast ..
Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations. Choosing the right tool to add to your workflow largely depends on how you intend to use the ..
Ever since Google announced the launch of Schema.org, as an open-source, collaborative effort of several of the leading search engines, SEO professionals have pondered how much time and effort implementing structured data on their sites is worth. There are a lot of “good” things SEO pros can do to try to enhance rankings and traffic, ..
The concept of “authorship” as part of SEO is nothing new. Over the years, Google has rolled out a variety of features and initiatives aimed at identifying and surfacing information about the authors of online content. In fact, even dating as far back as 2005, Google filed the “Agent Rank” patent, which aimed to use ..
