In a Google Webmaster Central hangout, Google’s John Mueller answered a question about best practices for anchor text on internal linking. He answered the question and along the way dropped some information about the impact of internal link anchor text on search. Question About Internal Anchor Text Anchor text is the text used when linking ..
Tag : SEO
30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout. Nick Chasinov, founder and CEO of Teknicks, shares three tactics you can use ..
In a recent Webmaster Hangout, Google’s John Mueller discussed how Google will handle multi-platform sites in a mobile first index. Specifically, Mueller discussed how they will index and score the Web Vitals factors for sites that have both a mobile and AMP version. Web Vitals are metrics that will become ranking factors in 2021, so ..
Google is adding “Fact Check” labels to thumbnails in image search results in a continuation of its fact check efforts in Search and News. “Photos and videos are an incredible way to help people understand what’s going on in the world. But the power of visual media has its pitfalls—especially when there are questions surrounding ..
30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert ..
Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may be surprised at the range of features it offers. If you want to draw traffic to your site, using Google ..
Analytics can be daunting for many business owners and decision-makers. Heck, it can be daunting for seasoned SEO veterans. I’ve been working in SEO for longer than Google’s offered analytics, and I still find myself stumped at times, trying to think of how to best measure something. Google Analytics is a complicated system with seemingly ..
Google’s John Mueller answered a technical question about serving content. During the course of answering that question he offered two tips on how to adapt to Google’s mobile first index. Google Mobile First Indexing The person asking the question stated that they were serving content differently depending on whether the user was on mobile or ..
Google has quietly announced a content discovery service called Keen. Keen is being referred to as a Pinterest competitor but that’s not entirely accurate. Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of investigation. ..
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares ..
